Thursday, January 29, 2015

Make the Most of Your Brand’s 20-Second Window



Cinema Advertising integrated w/ traditional media will bring exponential results!!



ADVERTISING’S ROLE IN A THINKING FAST PURCHASE DECISION ENVIRONMENT.



  1. What  to do to ensure that your advertising works 
  2. Ensure you have a compelling value proposition that is different & better than competitors.
  3. Focus on building both strategic & executional brand memory structures—the more, the better.
  4. Define your strategic & executional equities & stick with them. 
  5. Consistency is key.


View: http://www.nielsen.com/us/en/insights/news/2015/make-the-most-of-your-brands-20-second-windown.html



Daryl Milliner Media ~ Entertainment Communications, LLC
New & Emerging Media Solutions
Your Marketing & Advertising Partner
412-298-1513 /F: 866-521-1581
daryl@entcommedia.com
 www.entcommedia.com
www.mediaworldinternational.com

Sunday, January 18, 2015

Cinema advertising research and news.

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-american-sniper-wedding-ringer-paddington-blackhat-20150118-story.html

Friday, January 2, 2015

Cinema advertising Greater Pittsburgh Markets

http://www.cinemablend.com/m/new/Avengers-2-Trailer-Coming-Get-Details-68959.html#utm_source=followistic&utm_medium=email&utm_campaign=followistic&flw_c=email&flw_n=54a66200d7e87c70d8c05adc